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Ryan Shapiro of DoctorInsole & AdCentric Corp stops paying
Ryan Shapiro of AdCentric Corp, Nuus Corp, DoctorInsole LLC, BrandableVentures, AdTracktiv stopped paying me. I haven’t been able to get his attention or any replies recently. One point of...
View ArticleUncommon leadership tips from David Ogilvy
There’s an interesting Englishman who moved to America in 1938. He got his start working for Gallup and running polls door to door—learning what people want and their opinions. In the 1950s, He...
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How David Ogilvy wrote ads for B2B
We rarely see good B2B copywriting. Businesses are usually copy their competitors or are too scared to say anything of substance. Here’s a powerful one from David Ogilvy. Headline: Why Puerto Rico is...
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One “Unbelievable” Call-to-Action Color Makes $80 Million
Update: The original post is below regarding the number one color that Bing a/b tested. After Bing, I also added an interesting finding from Google and what their preferred color may be. The $80...
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A Dozen+ Tactical Ad Strategies From Affiliate Summit Vegas 2017
I’m going share actionable tips I learned from Affiliate Summit to write better ad copy, improve your conversion rate, scale on Facebook ads, and business meeting strategies (not your typical...
View ArticleThe 2 tweaks that will make you dominate in any competitive market (Part 6)
This is the LAST part in the series on how to overcome a saturated niche. You may read part one through five here. This post is theoretical with actionable tips (assuming you’ve read the first five...
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I stopped using the font, Georgia, and my conversion rate jumped up 23.6%
I’ve seen numerous studies about how serif fonts (the ones with the little “tails”–like Georgia and Times New Roman) result in much better readership than sans serif (without the “tails”–like Arial and...
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Get 3X the conversion rate by adding a second “option,” research finds
Using university research, I’m going to show you these: The exact number of products to have on a category page Why you should not just have one product This specific range of buying options will give...
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Get a boost to your ad’s CTR by reading one hyped up UpWorthy video’s...
Nearly everything that is shared from UpWorthy.com is just an embedded Youtube video… but there is one major and very important difference. The writers use headlines that get more clicks than the...
View ArticleHow to dominate in a “dead” and competitive market (Part 5)
This is the fifth part in the series on how to overcome a saturated niche. You may read parts one through four here. In this part, you will discover why you shouldn’t even mention a benefit in the...
View ArticleIf you read Shock Marketer on Google Reader, this is important
If you don’t subscribe to Shock Marketer via email, you’re going to lose out on new posts. As you know, Google Reader is stupidly shutting down. It’s not like you’ll get a cluttered inbox from...
View ArticleHow to dominate an overly saturated niche (Part 4)
This is the fourth part in the series on how to overcome a saturated niche. You may read part one, two and three here. If you’re fourth to market: Within a few months, the Third Stage of Sophistication...
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Prosper202 Mod – Tracking each screen resolution’s conversion rate
Yesterday, I asked on Twitter what other marketers use to see how each screen size converts. This is very important for two major reasons: See if your mobile version of your landing page is receiving...
View ArticleHow to overcome a saturated niche (Part 3)
This is the third part in the series on how to overcome a saturated niche. You may read part one and two here. If you’re third to a market: If your market is at the stage where they’ve heard all the...
View ArticleHow to overcome a semi-saturated niche (Part 2)
This is the second part in the series on how to overcome a saturated niche. You may read part one here. If you’re second to a market: If you’re second, and the direct claim is still working—then copy...
View Article2 tweaks to overcome any saturated niche in affiliate marketing
Many affiliate marketing blogs say you should NEVER enter a saturated market. They speculate — it’s too hard, there’s no more money there, and the list goes on. If there was a lot of money, then there...
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Download this rare $74.91 copywriting book for free
One of the most important advertising books, ever written, is Breakthrough Advertising, by Eugene Schwartz. The reason that you can get this book for free: is because, I think, it’s now public domain....
View ArticleShoemoney’s copywriting shortcut… the 3 Ps
Jeremy “Shoemoney” Shoemaker had an interview on Mixergy to promote his autobiography. Although I’ve never met him, he definitely knows copywriting. In the interview, he was asked what his shortcut or...
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Friend’s question: How to market an Ecommerce site from scratch
His question: Hey Mike, I’m about to launch a site called [Shiny-shoes.com] that sells high quality, American made leather [dress shoes]. My concern is marketing the site, mainly that I’ve never done...
View ArticleThe 9 Most Important Copywriting Articles on Shock Marketer
Copywriting is the act of writing words that sell. I’ve found just by changing a paragraph, it can result in 2 to 4 times the sales. Some have found the difference can be 19.5 times more sales. How can...
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