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Genius Copywriting With Only One Word
This is something that should force you to become more creative. It’s what I call synonymous copywriting. Here’s how to say what you’re selling is cheap without even writing “cheap.” Or, even how to...
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Why One Advertiser May Love The FTC
I just spotted this on Info Marketing Blog — as one of the boldest ads to ever be published. Nearly every health ad misses one critical component. It’s not the lack of claimed health benefits. It’s the...
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See David Ogilvy’s Top Adverts and What We Can Learn From Them
If you don’t know who David Ogilvy was, you have a lot to learn about advertising. Time magazine called him “the most sought-after wizard” in advertising. He’s one of the reasons why Dove soap is...
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“A good advertisement is one which sells the product without drawing...
– David Ogilvy To get more sales, more people need to read your ads. Obviously, an ad cannot sell without drawing attention, but you do not want the consumer to focus on your ad being an ad. You want...
View ArticleAre You Forgetting This Most Important Step in Writing a Headline?
Never stop testing, and your advertising will never stop improving. – David Ogilvy I have seen this saying quoted many times, but it’s rarely understood. It doesn’t mean: just run countless tests with...
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93 Year Old Ad Gives You the Exact Formula to Write Amazing Copy
This advertisement is from 1919. Although it’s old, you can see that recent copywriters even follow this proven advertising formula. Here’s the ad (there’s a larger version further down this article):...
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Split-Test Results: Which Headline Made 89% More Sales?
This is an ad taken from Caples’ Tested Advertising Methods book. Which of the below ads would bring in more sales? Left or right ad? If you guessed left, congratulations! You got the most popular...
View ArticleThe 9 Most Important Copywriting Articles on Shock Marketer
Copywriting is the act of writing words that sell. I’ve found just by changing a paragraph, it can result in 2 to 4 times the sales. Some have found the difference can be 19.5 times more sales. How can...
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Friend’s question: How to market an Ecommerce site from scratch
His question: Hey Mike, I’m about to launch a site called [Shiny-shoes.com] that sells high quality, American made leather [dress shoes]. My concern is marketing the site, mainly that I’ve never done...
View ArticleShoemoney’s copywriting shortcut… the 3 Ps
Jeremy “Shoemoney” Shoemaker had an interview on Mixergy to promote his autobiography. Although I’ve never met him, he definitely knows copywriting. In the interview, he was asked what his shortcut or...
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Download this rare $74.91 copywriting book for free
One of the most important advertising books, ever written, is Breakthrough Advertising, by Eugene Schwartz. The reason that you can get this book for free: is because, I think, it’s now public domain....
View Article2 tweaks to overcome any saturated niche in affiliate marketing
Many affiliate marketing blogs say you should NEVER enter a saturated market. They speculate — it’s too hard, there’s no more money there, and the list goes on. If there was a lot of money, then there...
View ArticleHow to overcome a semi-saturated niche (Part 2)
This is the second part in the series on how to overcome a saturated niche. You may read part one here. If you’re second to a market: If you’re second, and the direct claim is still working—then copy...
View ArticleHow to overcome a saturated niche (Part 3)
This is the third part in the series on how to overcome a saturated niche. You may read part one and two here. If you’re third to a market: If your market is at the stage where they’ve heard all the...
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Prosper202 Mod – Tracking each screen resolution’s conversion rate
Yesterday, I asked on Twitter what other marketers use to see how each screen size converts. This is very important for two major reasons: See if your mobile version of your landing page is receiving...
View ArticleHow to dominate an overly saturated niche (Part 4)
This is the fourth part in the series on how to overcome a saturated niche. You may read part one, two and three here. If you’re fourth to market: Within a few months, the Third Stage of Sophistication...
View ArticleIf you read Shock Marketer on Google Reader, this is important
If you don’t subscribe to Shock Marketer via email, you’re going to lose out on new posts. As you know, Google Reader is stupidly shutting down. It’s not like you’ll get a cluttered inbox from...
View ArticleHow to dominate in a “dead” and competitive market (Part 5)
This is the fifth part in the series on how to overcome a saturated niche. You may read parts one through four here. In this part, you will discover why you shouldn’t even mention a benefit in the...
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Get a boost to your ad’s CTR by reading one hyped up UpWorthy video’s...
Nearly everything that is shared from UpWorthy.com is just an embedded Youtube video… but there is one major and very important difference. The writers use headlines that get more clicks than the...
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Get 3X the conversion rate by adding a second “option,” research finds
Using university research, I’m going to show you these: The exact number of products to have on a category page Why you should not just have one product This specific range of buying options will give...
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